About

I’m a social-first creative strategist and content producer with 7+ years of experience building brand presence through platform-native storytelling and short-form video. I create work that not only looks good but performs, aligning creative execution with brand and product goals.

My background spans social ideation, editing, editorial planning, distribution, and performance-driven iteration across Instagram and TikTok. I’m especially interested in how brands show up in culture and build trust and relevance through thoughtful, consistent social experiences.

This portfolio features selected projects. Open each album to see the full story, process, and extra work beyond the highlights.